Nintendo Won’t Raise Switch 2 Price Amid Memory Shortages
Even as AI-driven component shortages push memory prices higher, Nintendo says it has no plans to raise the price of the Switch 2. The console’s price rose to $500 earlier this year, but the company believes its existing memory reserves can sustain demand for now.
President Shuntaro Furukawa explained in the latest financial report that Nintendo is not considering any further price changes. He added that the firm is well positioned to secure the memory components needed to meet demand, even though Switch 2 sales are down about 37% compared with the previous year. Those figures still compare favorably to the original Switch and the PlayStation 5.
To keep the average price stable, Nintendo has adjusted its bundling strategy after the initial price increase and is trying to shield itself from broader economic pressures that affect electronics costs. Furukawa also warned that, while component price trends remain uncertain, the company will be ready to respond flexibly to any future changes, whether this year or next.
One of Nintendo’s key manufacturing partners, Macronix, recently announced it will leave the cartridge manufacturing business to focus on supplying memory to data centers. Since Macronix produces parts for Switch 1 cartridges rather than Switch 2 games, this shift is not expected to impact the current console, but it highlights how AI‑driven demand is reshaping the electronics supply chain.
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